How To Start A Fashion Blog

However, before your blog is officially launched, you will have to write a title for it, i.e. name it. You will also have to add a description that will quickly outline what your blog is about and what visitors can expect from it.

Once you’ve done this, your blog will be launched and running live, ready to attract new visitors!

You’ve finished setting up your fashion blog quickly and easily, now it’s time to start building your audience and do your blogging work.

Find the perfect theme

Types of fashion bloggers
Personal style bloggers – the most popular of them all, they post outfits & more outfits

With your blog up and running, you’ve already taken the important first steps.

But some of the most creative and rewarding steps are ahead: for instance, finding a great theme for your blog. As mentioned before, WordPress assigned a default theme with installation, but just like in fashion, the same outfit doesn’t look good on everyone. Your default WordPress installation also comes with some sample pages and sample posts which you’ll want to remember to delete before moving forward.

Themes are like clothes for your website. WordPress’s own repository contains more than 2,000 themes. More themes are available at a premium from diverse sites. When you’re looking for the perfect theme, there are several things you should consider.

You want your blog to look great. But you also want to make sure it functions smoothly. Keep in mind that not all themes will be compatible with all the features you want, such as a storefront or specific performance metrics. Consider your needs, now and in the future, and find a theme that meets them.

Free or premium?

Street style bloggers – they post inspiring looks they photograph on the streets
Business of fashion / fashion news bloggers – the majority post about fashion
news and they also cover different topics about the financial & business type of the fashion world

There are both free and premium choices for your blog’s WordPress theme, with extreme price differences, ranging from $3 to $1,000. It definitely makes sense for to sift through the free themes first, because there are so many options and you’ll get a better idea of what you want. Plus, themes are like clothes shopping; you can try the theme on to check the fit before making your selection. Most theme repositories, including WordPress’ own wordpress.org, give you the opportunity to preview a theme before downloading, installing or even paying for it.

Shopping bloggers – they post about the latest trends and curate beautiful collages with lusted pieces
Lifestyle bloggers – they mix fashion
posts with lifestyle posts, we can talk about family, food, travel & decor posts
Fashion photography bloggers – the latest editorials, campaigns and inspirational looks around
General fashion bloggers – as the name says it, all about fashion, including looks, editorials, news, trends, sometimes street style, beauty, shopping & co

Do you know what you want?

It’s easy to be swept away by the great WordPress themes. But it’s important that you don’t make the mistake of not checking to be sure the theme works the way you need it to. (It’s like that gorgeous dress you save up to buy, only to have it gather dust in the closet because there’s nowhere you could possibly wear it.)

Make a list of the functionalities you would like to have on your blog (e.g. drop down menus, number of columns, slideshows, full-width previews, etc.) Decide which functions you absolutely need and which are optional. Then make sure the themes you’re interested in support the essential functions and, hopefully, at least some of the optional ones.

What will your readers want?

Today’s readers often like to read their favorite blogs on devices as diverse as mobile phones and tablets. This is why you should opt for a theme that’s responsive—that is, it will load quickly and look professional on screens of all sizes.

What do you want to achieve?

Keep in mind what you want your blog to look like when it’s finished. This should be your benchmark for the theme you choose. Ultimately, you’ll save time, effort and, in many cases, money, by focusing on your vision for the final blog. This means that you should select a theme that already looks fairly close to your vision of the blog.

Who are your readers?

Knowing your readership also helps you select the best theme. Not only will you have a better idea what to choose, but you’ll also be able to provide something that’s consistent with your industry’s standards and current trends. Conversely, if you are an extremely creative person, you could go against the grain and choose something that will set a new fashion!

Here’s a short and handy list of themes we’ve found particularly well suited for your new fashion blog. All are free and can be downloaded directly from the wordpress.org repository of themes.

  • Olsen
  • Unique
  • Codium Extend
  • Fashionistas
  • Adroa
  • Didi Lite

If you’ve found the perfect theme for your blog (and you should have by now), this means you’re now ready to download and install it. The process is fairly easy for beginners.

64% of social shoppers turn to message boards or blogs for inspiration before making a fashion-related purchase decision.

Identify the best plugins

Plugins are a very important part of the WordPress experience. They serve diverse purposes, but they have one thing in common: they make your blog look and function better! Whether they add a new feature (e.g. subtitles for your posts, or social buttons on your pictures), or a new functionality (e.g. a contact form), or just make your blog simply smashing (e.g. a rotating slideshow, a pop-up window, or a subscription reminder), they all work together to enhance the way your fashion blog looks and works.

Recommended fashion blog plugins:

  • Photospace Gallery – full-screen gallery view
  • EWWW Image Optimizer – quality & loading time of photos
  • Starbox – a branding option for adding a short bio to your posts
  • Pinterest Hover Pin-It Button – easy pin-it button for your images

Examples of The Best Fashion and Beauty Blogs to Follow

We’ve told you how to make your blog beautiful, already, but can we tell you how to blog about fashion or beauty? Nope. So we’re going to show you, instead.

How do you know which fashion blogs are fashionable? You ask us.

We’ve collected some of the best fashion and beauty blogs on the internet and showcased them here.

About the author

Leave a Reply