Fashion and beauty blogging is one of the most popular types of blogging. These days, there are a lot of people (mainly women) who write about this su
Fashion and beauty blogging is one of the most popular types of blogging. These days, there are a lot of people (mainly women) who write about this subject, either both or separated (fashion or/and beauty). Still, with the rise of YouTube videos and video content, most of them moved there; they left blogging on the second place and chose video content to be their first choice when it comes to talking about what products they use and so on.
This situation doesn’t mean that you should choose, too, to start on YouTube or through video content. Blogging is still here and it will be.
Blogging is so much fun, and I think that everyone should blog if they have something they wish to share. – Victoria @ InTheFrow
With all these bloggers and influencers, you must remember that you should differentiate yourself. There are many products and brands out there that are constantly looking for someone to promote and to recommend them. The number of potential bloggers and influencers is big enough. This leads to the explanation of the statement “differentiate yourself”. I’m talking about the fact that there are plenty of bloggers that will accept the money to promote products even if those products or brands aren’t something that they truly like.
Standing out of a crowd that can be fake, should be your virtue.
for those looking for a long-term career; they won’t find it in quick, heartless and meaningless content. Content with substance, care and thought will always win in the long term, over a quick cash boost. Victoria – @InTheFrow
The reason why I gave Victoria as an example is that she is a truly professional fashion and beauty blogger, plus so much more. She is one of the bloggers that you should follow for inspiration. She didn’t start blogging that early (she was 24 years old when she started out, but she worked hard – even god a Ph.D. in Fashion, and now has a thriving career. You’ll see that she will be mentioned more in this article.
Therefore, always keep in mind that you should only write about fashion and beauty products that you use and think that they are good enough to share. Otherwise, if there’s only one bad product in your blog, people will instantly start to stop trusting you. As you know, one bad thing can cost you 1000 good things, so be careful!
Let’s move further and see what you should take into consideration when it comes to starting a fashion and beauty blog.
- Choosing an audience niche;
- Fashion and beauty article subjects ideas;
- Tips on fashion and beauty blogging.
When it comes to blogging in general, there are a few niche categories that you can check, in order to help you find your audience:
- The audience age group (teens, young adults, adults, elderly, millennials);
- The audience social situation (dads, single moms, entrepreneurs);
- Industry (marketing, writing, fitness, manufacturing);
- Products (gadgets, furniture, clothes, books);
- Services (blogging, web developing, freelancing, coaching) (source)
The bolded ones are the niche categories that I would suggest to check for fashion and beauty blogging.
This type of blogging implies that you will mostly write about products. Now “Products” can refer to beauty products, accessories, clothes. All these have a lot of subjects you can tackle:
- beauty and clothing advice;
- fashion styles;
A complete fashion and beauty blog will contain articles that have each of these subjects. Why? Because fashion and beauty is a big subject, therefore you will be able to write about all these things, and not be afraid that you’ll ever run out of articles.
All of those three types of products can be categories themselves. Decide whether you want to write about:
- luxury products;
- average price products;
- low price products;
- or to combine these three categories.
Either way, if you’ll write about the products you are using, you’ll see that at the beginning you’ll have a combination of the up-mentioned categories. Don’t stress about this; after some time, you’ll get to be more specific. Still, there’s always a chance that a low-price product can be as good as an average one, so feel free to write about it. As long as you really enjoy it, and you know that it is a truly good product.
In terms of audiences, you can categorize it in these ways:
- social situation (single mother/father, students, career persons etc.)
To choose the right audience, think about what products will you want to present. As I’ve mentioned above, it’s best to write about products that you are using; therefore, if you’re a woman, your audience will be women; if you’re a man, your audience will be men.
Here’s a tip you can experiment with – your boyfriend(husband)/girlfriend(wife) can help you with testing products, and letting you know about their experiences. In this way, your audience will be a bit bigger, not to mention slightly atypical. As there are many fashion and beauty blogs targeted to women only. There aren’t many male bloggers who write about fashion and beauty, let’s not lie. But that doesn’t mean that some men won’t search for products to use.
Therefore, if you’re a male writing about men fashion and beauty products, well done! Ask one your girlfriend/mother/wife/friend to help you with women products, if you want to insert them into your blog, too.
If you’re a woman blogging about fashion and beauty, then ask your boyfriend/father/husband/friend to tell you about the products they are using.
Next step is to choose your audience’s age. You can choose from teens, young adults, adults, elderly. Again, as it’s best to write regarding your experiences, try to target an audience that has your age. There can be a situation when you remember about a product you used when you were younger. This can be a great blog article, as it not only diversifies your blog, but you’ll be also able to help let’s say, teenage girls.
Regarding the social situation, fashion and beauty blogging appeals to almost anyone. If you’re a single mother/father, then try to reach your community. Write about what products do you use in your day to day life, and how are they helping you. Fashion and beauty may not be the first thought of a single mother or father, therefore you should try to write from your own experiences. What worked with your skin, what clothes are good for your body, how can you dress fast but still look well-put.
In case you are a career man/woman, obviously, write articles that will touch this kind of audience. It is represented by people who live life on fast forward, traveling a lot and having a busy schedule. Think about how are you coping with this social situation, in terms of fashion and beauty, and give tips to others likes you.
Same goes for every social situation you can think of.
I want to mention again that the key to developing a great fashion and beauty blog (or any other blog, for that matter), is to write about your own experiences. Think of it this way: if you’re a stay-at-home mom, and you write about products and tips for career women, then it will not be 100% OK.
Yes, most of the time products are for general use. But you won’t be able to know the real tips that career women need. At the same time, you won’t be able to create a connection with them. As you probably know already, the new generations are all about having a strong and genuine communication with the brands. As you, yourself, can be a brand, they think that people will want to feel a connection.
They won’t be able to feel it 100% if you won’t write 100% about the products you love. The real reviews and experiences come from reality, not imagination and assumptions.